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Celebrating & Promoting the Best in High School Sports
Varsity delivers unrivaled local sports coverage directly into the homes of student-athletes and into the hands of one of the wealthiest demographics of New Hampshire’s and Vermont’s adult population—the parents of student-athletes.
And because of Varsity's brilliant photography and compelling editorial, each issue is a yearbook, a keepsake to be treasured - Varsity is high school sports for its student-athletes, and it's a nostalgic, informative, entertaining, and community-centric read for parents.
Varsity Magazine delivers granular, individualized data on hundreds of student athletes--packaged within a stylish, full-color shell--directly into the hands of student-athletes and their parents.
Moving into its third year of publication, Varsity Magazine has sewn itself into the fabric of the high school sporting community.
Editorial Departments Varsity Magazine is published six times annually, correlating with Vermont’s and New Hampshire’s academic and athletic calendars.
Flash: full-page, full-color images capturing stirring moments in high school sports.
Locker Room: What people are talking about...hot-button issues related to high school sports.
TimeOut!: life outside the lines; a section for student-athletes, written by student-athletes: blogs, first-person profiles, what’s hot and what’s not, etc.
Team 1: a set of profiles, a top-10, detailing Vermont’s and New Hampshire’s "best" (read: most dominating and talented) student-athletes regardless of sport and gender.
Team 2: the best of the rest; top-10 rankings and athletic profiles of Vermont’s and New Hampshire’s student-athletes, organized by sport and gender.
Columns: experts offer advice and tips on: training, nutrition, recruiting, sports psychology, and "How 2" improve your individual skills in a specific sport. Student-athletes, parents, coaches, and sports fans entertain and educate as they opine on anything and everything.
Features: longer, thought-provoking articles running the gamut of high school sports. Last year, Varsity looked at steroids, sportsmanship, the best rivalries in New Hampshire and Vermont, and the current state of high school sports.
Varsity Q&A: a witty, informative give-and-take with local and professional sports newsmakers.
VT & NH Sports Pages: local coverage of student-athletes, coaches, and teams that are making headlines.
Game Galleries: brilliant, action-packed photographs from various games.
Back Page: a column written by a local high school student or student-athlete.
Varsity Magazine’s website features scores and highlights, news and notes on the accomplishments of local athletes, statistics, photo galleries, the immensely popular "Varsity Forum," and exclusive magazine content. Having garnered over 2.1 million hits last year, www.varsityNE.com is a proven seller for your business’s products and services. Varsity will soon unveil a newly designed, more robust, and more interactive website. As of December 2006, www.varsityNE.com received an average of more than 30,000 hits per day. 
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Product Overview